Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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The top of the list mentions mainly the need for human interaction and it is a need that is clear throughout human history, the need for sex is instinctual and a basic primal need.

Then, read the Fowles article. Now its time to beat it before it beats you. Advertising’s 15 Basic Appeals, by Jib Fowles.

The need for guidance: Advertisers for juicy pizza are especially appealing late at night. Cosmetics are a natural for this approach. The desire for exhibition is the most commonly used appeal in advertising and is often mistaken for the need for sex.

Advertizing’s 15 Basic Appeals (by Jib Fowles) | Venturaenglish02fall09’s Blog

I feel as if the media is completely taking over fowlws minds and our lives. We are social creatures and want to be connected to others. The society in which we are living has been shaped by the endless advertisements.


The 15 Basic Appeals is very raw, and very true. Sex is about the most common one i see on television. Need to satisfy curiosity-facts support our belief that information is quantifiable and numbers and diagrams make our choices seem scientific.

Too much of sexual content sometimes becomes blare and effaces the information about foeles product.

October aopeals, at The need for sex, affiliation, nurture and guidance are some examples of the basic needs that Fowles has considered in his study. All 15 of these basic appeals are used in the media and after reading this its made it clear to me what exactly their trying to do.


This appeal is commonly used towards females where small and innocent creatures like infants and pets are used to create an emotional appeal to the women to take care of them. This is the opposite of the need to nurture; this is the need to be nurtured, protected, shielded, guided.

These flames come forward as bursts of furor and combustion.

Jkb thought if they are not trying to at all. The focus is on independence and the integrity of the individual. Some ads appeal to our aesthetic tastes and artistry is part of all advertisement creation. All these appeals do is brainwash you into believing what they say. I believe we are becoming more and more predictable and advertisers are trying to sell their product and will do whatever they can!


Many people including myself purchase things they see in commercials. A need to enhance knowledge and exploring interesting facts about the world around us is the primary target in this appeal. It is because of this filter, which society has subconsciously created, that advertisers try so hard to bombard us with as many ads as they can. The need for affiliation: The ads also use this in a negative way, by arousing the fear of rejection Fowles, The need for guidance: Need for sex- surprisingly, Fowles found that only 2 percent of the television ads he surveyed used this appeal.

The advertisers bring what they know will sell to people, to bring them money, and if it means to put sex on T. Everyone should just be satisfied with what they have and just be happy. The need to satisfy curiosity: The need to aggress: Need to nurture — every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts.

It should not be this way. Our service offers Advertising essay sample that was written by professional writer.